WIN EURASIA 2026

At WIN EURASIA 2026, to be organized by Hannover Fairs Turkey on 10–13 June 2026, innovative solutions that generate real value through industrial automation will take the stage. Positioned with the motto “Driven by Automation,” WIN EURASIA will continue to be a meeting point that reflects the needs of the industry.

WIN EURASIA 2026, which will be held for the 32nd time at the Istanbul Expo Center between 10–13 June 2026 under the organization of Hannover Fairs Turkey, is preparing to become a meeting point that highlights the role of industrial automation in manufacturing. The trade fair will take place across six halls on a total area of 55,000 m²; and will unites companies in the sector.

The necessity of automation

WIN EURASIA 2026 is positioned as a comprehensive industry platform where hundreds of companies showcase their latest products and technologies. Cem Şanlımeşhur, Chairman of the Board of the Industrial Automation Manufacturers Association (ENOSAD), stated that the industrial automation sector experienced 2025 as a challenging yet instructive year, emphasizing that automation has moved beyond being a “nice to have” and has become a requirement for the continuity of production. Noting that difficulties in accessing finance and economic conditions slowed down investment decisions in 2025.

Şanlımeşhur added: “This situation did not reduce the importance of automation; on the contrary, it made it more visible. What we clearly observed in the field was this: industrialists now see automation not as an option, but as a critical requirement for maintaining production. Therefore, we can define 2025 as a transition year in which, rather than large-scale projects, investments best suited to actual needs came to the forefront, with more conscious and more solid steps being taken.”

Artificial intelligence and data analytics

Stating that they see a structure with clearly defined goals as the sector enters 2026, Şanlımeşhur said they expect a significant portion of postponed investments to be realized in 2026. Emphasizing that artificial intelligence, robotics, and data analytics will remain on the agenda, Şanlımeşhur explained: “Our expectation is a year in which fewer but more accurate investments are made, and result-oriented projects increase. In 2026, our priority will be to enhance knowledge sharing among our members and make good practice examples more visible. At the events we organize, we will focus on the problems encountered in the field, the solutions developed for these problems, and the results achieved. At WIN EURASIA 2026, proven automation solutions, robotics and flexible production systems, data-driven maintenance and production practices, as well as energy efficiency- and sustainability-focused technologies will be at the forefront. Visitors’ expectations are clear: solutions that generate value, not complexity.”

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