Win Eurasia 2025

The robotics sector, aiming to surpass 8,500 robot sales in the Turkish market this year, plans to showcase a wide range of robotic production technologies at Win Eurasia 2025. After facing challenges in the second half of 2024, the industry holds high expectations for the coming year. As a leading industrial trade fair in the Eurasia region, Win Eurasia 2025, in collaboration with Roboder (Robot Integrators and High Technology System Manufacturers Association), will play a key role in driving the sector's sustainable growth.

Roboder, which supports the sustainable growth of companies in robot and high-tech production system design, manufacturing and software, will participate in Win Eurasia, a leading automation and machinery technologies trade fair in the Eurasia region, bringing together all components of the manufacturing industry for over 30 years. Taking place at the Istanbul Expo Center on May 28 through 31, 2025, the trade fair will provide a platform for sector leaders to showcase innovative robotic solutions for various industries, including food, automotive, white goods and machinery manufacturing. This year, Win Eurasia advances its mission as a leader in industrial transformation under the motto “Driven By Automation.

“Growth in the robotics market will be driven by production areas demanding precision manufacturing."

The robotics market is expected to grow in sectors requiring precision production, such as the defense industry, while expanding into new areas of application. In Türkiye, where approximately 5,000 robots were sold in 2023 and 7,200 in 2024, sales are projected to surpass 8,500 units in 2025. Murat Yarış, Chairman of the Board of Directors of Roboder, emphasized the significance of Win Eurasia 2025, stating, “Win Eurasia continues to be one of the most important meeting points for the robotics and industrial automation sectors in Türkiye and across the region. 2025 will mark a critical turning point for our industry. The growing demand for automation in production will enhance efficiency and strengthen competitiveness in manufacturing processes. Robotic technologies are now widely adopted not only in high-volume production sectors but also in the defense industry and SME(Small and Mediaum Sized Enterprizes)-scale production facilities. At the trade fair, we will showcase the latest robotic production solutions, particularly welding technologies, and engage with companies shaping the future of the manufacturing industry.”

The center of technological advances

Assessing the opportunities that Win Eurasia – offering a 360-degree industry experience by bringing together all components of the manufacturing sector each year – will bring to the industry, Sena Mengül, Win Eurasia Project Manager at Hannover Fairs Turkey, stated: “In 2025, we will focus on many critical topics with an emphasis on innovative and sustainable technologies. Together with our international exhibitors, we will showcase the latest industry solutions to our visitors. This year, we expect the trade fair to have an even greater impact on generating new business opportunities for investors. Artificial intelligence-powered robotic systems, smart production lines and automation solutions are driving revolutionary transformations in the industry. By bringing these cutting-edge technologies together at Win Eurasia, we aim to provide manufacturers and investors with faster, more flexible and cost-effective production processes. As robotic systems continue to play an increasingly critical role in industry, we believe our trade fair will be at the forefront of this transformation.”

Future technologies

For over 30 years, WIN EURASIA has been the driving force of innovation in the manufacturing industry, and in 2025, it will once again bring together leading brands and professionals. Showcasing technology-driven products and solutions, the trade fair will provide a comprehensive perspective on automation transformation and sectoral development with an expanded range of product groups. Following its success in 2024 – with 750 exhibitors from 17 countries and 41,554 visitors. The trade fair will feature critical production components, including electrical, electronics, and energy automation, industrial and factory automation technologies, robotic automation and digital factory technologies, machine automation and technologies and welding and robotic welding technologies. Additionally, dedicated areas for future production technologies, such as the 5G Arena, Welding Application Special Area and Industrial Artificial Intelligence, will be introduced, while the Hydrogen and Fuel Cells Special Area will highlight innovations in energy transformation.

(Source: Hannover Fairs Turkey Fuarcılık)